30 May Recruitment Strategies to Nab the Best Real Estate Talent
Attracting top talent can be a game-changer in the competitive world of real estate. But with increasing demand for the best candidates and hence increasing turnover rates in the industry, this is only getting more and more difficult.
So, if you’re wondering how to hire the best candidates who will drive your real estate business forward, read on for our top real estate recruitment strategies.
Offer Flexibility & Support
Today, flexible working options are highly valued by employees – from flexible working hours to remote work opportunities, the extent to which organisations are open to flexible work is often a deciding factor for top talent. Providing flexibility allows individuals to achieve a better work-life balance, which is increasingly important to professionals in the industry.
In fact, Gartner found it to be one of the top five factors driving an employee’s decision to join or leave a company. Another way to attract talent is by offering generous leave policies. Employees appreciate having the ability to take time off when they need it, whether it’s for vacation, personal reasons, or family matters. Like flexible work options, generous leave policies demonstrate your commitment to employee well-being and work-life balance.
Highlight Growth Opportunities
Real estate professionals are ambitious, and continuously seeking opportunities for growth and advancement. By offering clear paths for professional development, you can attract top talent who are eager to enhance their skills and progress in their careers.
Whether this be training programs, mentorship opportunities or sponsored attendance at industry conferences and events, property managers will value your commitment to their professional growth – in fact, a survey by PWC found better training to be among the top 3 things workers wanted from employers.
Optimise your Onboarding Process
Effective onboarding is crucial for new talent in the property management industry as it demonstrates your commitment to employee success, enhancing your employer brand. It creates a positive candidate experience, fostering engagement and increasing acceptance rates. Moreover, onboarding programs improve retention by increasing employee satisfaction and reducing turnover. Positive onboarding experiences lead to word-of-mouth referrals, further attracting top talent. By investing in onboarding, you showcase your commitment to employee development, attracting and retaining the best talent.
Begin by creating a comprehensive onboarding plan that outlines key activities and milestones for the new team member’s initial weeks and months. This plan should include a warm welcome, introductions to colleagues, and immersion into the company culture. Setting clear expectations is also vital. Clearly communicate job responsibilities, performance expectations, and objectives to ensure alignment from the start. Assigning a mentor or buddy who can provide guidance and support throughout the onboarding process can also help facilitate a smooth transition.
Connect with Real Estate Associations
Establishing connections with local real estate associations can also be advantageous for property manager recruitment. Attending industry events and engaging in networking opportunities provided by these associations can help you access their member base. And by building relationships with professionals in the field, you tap into a network of experienced real estate talent.
For example, the Real Estate Institute of Victoria (REIV) consists of over 5000 individuals and 2000 companies in the real estate space. They offer a variety of training opportunities and other events such as a ‘Networking Over G&Ts’ night!
Utilise the Power of Social Media
Social media platforms such as LinkedIn, Facebook and Instagram are great tools to showcase your company culture, success stories and career opportunities. With approximately 40 million people actively searching for jobs on LinkedIn each week, engaging content that reflects your brand values, industry expertise and your team’s achievements is likely to attract the attention of your intended audience – talented real estate professionals.
Actively participate in industry-related discussions, build relationships with potential candidates and engage with followers to establish your company as a desirable employer in the real estate sector.
Real estate professionals want to work for a company that aligns with their values and offers a supportive environment. Emphasising your company’s unique advantages, such as its flexible work options, opportunities for growth and innovative approaches to real estate will help set you apart from the competition.
Focus on Brand & Company Culture
All of the tips in this blog eventually link back to improving company culture and brand: a great company culture means your organisation is a great place to work, and this will be reflected in the quality of candidates who are attracted to it – both through word of mouth and online.
Bonus Tip: Work with a Recruitment Agency
Partnering with a specialised real estate recruitment agency can significantly enhance your efforts to attract top talent. Recruitment agencies have extensive networks and resources to identify and connect with qualified candidates who may not be actively searching for new opportunities. They can help you streamline the hiring process, provide valuable market insights and match you with candidates who best fit your organisation.
As specialists in real estate recruitment in Australia, we deeply understand the local industry and can provide tailored solutions for your talent acquisition needs. If you’re on the hunt for the perfect Property Manager, or would like assistance developing your recruitment strategy, please contact us.